Trove Website & Digital Marketing

Revitalizing a Beloved Coastal Shop’s Digital Presence

Trove website, newsletter and digital ads

About the project 

Trove, an elevated boutique in coastal Maine, came to us with a fragmented digital presence that made it difficult to manage content and connect with customers effectively. We partnered with the Trove team to unify their site on Square, streamline the shopping experience, and launch polished marketing and ad campaigns that captured the boutique’s refined aesthetic and commitment to craftsmanship.

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Solutions:

  • Responsive Web Design
  • Search Engine Optimization
  • Email Marketing
  • Digital Advertising
Trove website wedding guide

Fitting It All Under One Roof

Trove used Square as its point-of-sale (PoS) system and promoted products via the Square Online platform. However, they also had a second website on Wix, where static content like store information lived. This dual-platform setup created a disjointed and confusing experience for users, with inconsistent branding and hard-to-follow navigation paths between the two.

We quickly recommended consolidating the entire digital presence onto Square Online, which offered the features we needed and had seamless integration with Trove’s product catalog. We retired the Wix site and redesigned the structure on Square to highlight everything that made Trove special. This included:

A revamped site architecture with new sections for events and blog content
Customer reviews and accolades to build trust and social proof
An improved online catalog organization
Seasonal shopping guides, including a Wedding Guide for spring and a Holiday Guide for fall and winter
Trove Google page

Getting Seen

With the new site in place, we focused on boosting visibility through SEO. We conducted a comprehensive audit of site content, metadata, and keyword use. From there, we:

Refined content both on-page and off-page
Optimized internal linking pathways
Addressed technical performance issues like site speed
Monitored improvements using Google Analytics and Search Console
Fully optimized Trove’s Google Business Profile
Provided guidelines so new content additions could follow SEO best practices
Trove newsletter

Reaching Out to Trove’s Customers

Although Trove had been collecting customer emails for years, they had never launched an email marketing campaign. We changed that by using Square’s built-in marketing tools to design simple, effective email templates and campaigns.

Since the Trove team would eventually take over email marketing, we made sure everything was easy to use, with reusable templates that didn’t require design or coding expertise.

We built a schedule to send out two emails per month:

A newsletter featuring shop updates, product launches, and events
A Featured Artist series spotlighting local Maine artisans
Trove ad campaign

Digital Advertising

Trove had experimented with Meta ads before, but with little traction. We developed a focused Instagram engagement campaign to showcase their collection and promote the brand to regional audiences across New England.

By keeping the targeting localized and content visually striking, the campaign drove significant traffic to the site and boosted brand awareness on social media.

The Results

Website Traffic

323%

increase in page views compared to the same period last year

687%

increase in unique visits year-over-year

149%

increase in clicks from Google

Email Marketing

60%

average open rate

10%

average click through rate

4

presales from latest artist-focused announcement

Digital Advertising

60%

of website traffic attributed to paid social campaigns

2600%

increase in Instagram views

132%

increase in Instagram follwers

Conclusion

Through strategic consolidation, targeted marketing, and community-focused storytelling, A+R helped Trove turn a difficult season into an opportunity for growth — creating a seamless, elevated digital experience that reflects the heart of their beloved shop.

As a small business owner with limited marketing experience and hardly any time to figure it all out, we turned to A + R Media Studio after they came highly recommended—and they truly delivered.

We needed a brand refresh, a new website, SEO support, and a social media campaign to drive engagement and foot traffic. Andee was incredibly clear about the project scope, timeline, and budget, and she stayed true to our brand’s vibe the entire time while offering fresh, creative ideas. We’ve already seen a big jump in engagement in a short period. Andee is all business when needed, but also one of the most personable professionals I’ve had the pleasure to work with. I fully trust A + R Media Studio and highly recommend them. 
Laura Brown, Owner
Trove, Inc.

Take the Next Step Today

Contact us to discuss your project and find out how A+R Media Studio can help you achieve exceptional digital results. Let’s create together.

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