On October 6th, I had the pleasure of participating in Lowell Makes’ inaugural Backyard Business Expo, an evening that brought together Lowell’s business and maker communities for creativity, collaboration, and inspiration. One of my roles that evening was giving a presentation on actionable digital marketing strategies for local businesses.
As Marketing Committee chair at Lowell Makes, I also helped organize the event, making sure it offered both hands-on demonstrations and practical takeaways for attendees. During my talk, I walked participants through ways businesses can leverage online tools—from social media and email to SEO and content creation—to grow their presence, connect with customers, and amplify the impact of their creative projects.
Small Steps, Big Impact
It’s one thing to make something amazing, but it’s another to make sure people see it. I love showing local businesses how small marketing steps can make a big difference. The Expo was the perfect opportunity to combine creativity and strategy, showing how makers and business owners can collaborate to grow their ventures.
Showcasing Makers to the Business Community
In addition to my digital marketing session, the Expo featured live demonstrations from Lowell Makes members, including 3D printing, CNC routing, embroidery, laser engraving, and media production. My session tied these experiences together, highlighting how businesses can effectively showcase and promote their products and services online.
I worked alongside Dylan Lavender, Tracy Flynn, and Carol Fournier to organize the event, in partnership with CASE and Revolutionary Valley. It was exciting to see the collaboration between Lowell’s creative and business communities come to life. This was a chance to show how makers and entrepreneurs can support each other—and how digital marketing is a critical piece of that puzzle.
The Backyard Business Expo was an inspiring step toward building stronger connections between Lowell’s creative and business sectors. I’m thrilled that attendees left with practical skills, new ideas for collaboration, and a clearer vision of how creativity and strategy can work hand-in-hand to help Lowell’s creative economy thrive.
