Queen of My Kitchen

When food blogger Mona Guercia approached us to design an identity, we jumped at the opportunity! We worked with Mona to understand the blog’s mission and her digital marketing strategy. The “Queen Tomato” logo was inspired by her blog’s unique name and her mission to offer healthy, delicious recipes and food tips. A large focus of our work on the tomato logo was to ensure that it was clear and representative at even the smallest social media icon sizes. Bold primary colors – not typical for a food blog – are eye catching, energetic, and help separate her brand from the multitudes out there.